YOU CAN'T JUDGE A BOOK BY IT'S COVER!
But that is exactly what most people do! ...and that is
the reason that this saying exists. You do it... I do it... we all
do it! And the same rule applies to CD and cassette covers! If you see many different
CDs all laid out on a sales
table, which one gets your attention first? Obviously, it is the one
with the most interesting cover.
The music or multimedia content may be wonderful, but it is the
cover that may be the deciding factor as to whether or not your CD is
even noticed at all! Even nature teaches us
that flowers are bright and colorful to attract the bees for
Another old saying warns against being "penny wise and pound
foolish". So is the person that spends many hours producing a
and many dollars to get it published, but decides to "save some
money" on the cover design by designing the cover themselves. You
have not saved a thing if people ignore your CD. Perhaps you
believe that it is not important, that the content is what really
matters. If it does not matter, then why do the record publishing
companies make certain that the cover of every CD by their best
selling artists have attractive, professionally designed covers?
You would think that it should not matter because the reputation of
the artist is all that is necessary. But market research proves
otherwise and this is why the large publication companies do not skimp on
the design of their covers.
I have my own saying... "look at what successful people do and
follow them to success".
Mike Bennett Graphics can design an original cover design that will
get noticed at a very reasonable rate! Starting prices for cover
design are $200. Prices will vary from cover to cover depending upon
the specifics of each one. Have a look at the covers that I have
done for others and see for yourself what I can do for you and then
me to discuss your cover design needs.