YOU CAN'T JUDGE A BOOK BY IT'S COVER! ...But that is exactly what most people do! And it is the reason that this saying exists. You do it... I do it... we all do it! Think about it for a moment... if you see many different books all laid out on a sales table, which book gets your attention first? Usually, it is the one with the most interesting cover.

You may have written the most wonderful book, but unless you can get someone to pick it up and thumb through it, they will never buy it because they never had the chance to see it. Even nature teaches us that flowers are bright and colorful to attract the bees for pollinating.

Another old saying warns against being "penny wise and pound foolish". So is the person that spends many hours writing a book and many dollars to get it published, but decides to save some money on the cover design by having a generic looking cover. You have not saved a thing if people ignore your book.  Perhaps you believe that it is not important, that the content is what really matters.

If it does not matter, then why do the publishing companies make certain that the cover of every book by their best selling authors have attractive, professionally designed covers? You would think that it should not matter because the reputation of the author is all that is necessary. But market research proves otherwise and this is why the large publication houses do not skimp on the design of their covers.

I have my own saying... "look at what successful people do and follow them to success".

Mike Bennett Graphics can design an original cover design that will get noticed at a very reasonable rate with prices starting at just $300. Have a look above at some of the covers that I have done for others and see for yourself what I can do for you. Then call or email me to discuss your cover design needs.