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Your logo design is
the symbol which will become your organization's face to the public
for years to come.
That is the reason why the Fortune 500 companies spend thousands
of dollars on the design of their corporate identities. They
fully understand the importance of their company's corporate image and
are very careful in the selection and use of their logo.
Why reinvent the
wheel?
I am a firm believer in the idea of looking at those who are
successful and copying them. I also believe the saying that "you
get what you pay for!". Let the Fortune 500 companies spend
the millions on market research, then you watch and do what they do. I
am not suggesting that you spend thousands of dollars on the
development of your logo! You probably do not have thousands to buy a
high quality logo design, but you don't need thousands because Mike
Bennett Graphics designs top quality designs at very affordable
prices!
I did some research
and noticed a void in the logo design market.
Their are plenty of high end, "Madison Avenue" type design firms who
cater to the Fortune 500. At the other end of the spectrum, like
trench coated men selling watches on street corners are the internet's
discount designers selling cheap, "2 color" logos with five initial
designs to choose from, "unlimited changes" and all for
only one or two hundred dollars!. How can they do that?! Match a piece
of clipart with a stylized font and you have an instant, cheap logo!
Not happy? No problem, because they have CD-ROMs by the dozens that
they bought at a discount which are filled with tons of clipart which
they will swap out until you are "happy". Trouble is, the clipart that
they've used for your logo, they or someone else has used on a dozen
other logos and designs, making your logo just another clone off of
the assembly line, not the unique, custom designed quality logo you
were hoping for. Like I said, "you get what you pay for".
The void that I discovered is a middle ground... someone who can
design Madison Avenue quality logos at internet discount design
prices. I decided to fill that void! |
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I've developed a
unique sales model that allows you to buy fully custom designed,
thousand dollar quality logos for as little as only $250!
...and without those
silly two, three or four color limits that many of the discount logo
designers impose. I call it the "à la carte" method. The standard
method of logo design within the "Madison Avenue" design industry is
to create 5 unique (not clipart) logo designs for the
client to choose from and allow them to suggest changes that they
would like to the one that they choose. While this may be well and
good for very large companies with enormous design budgets, those on a
limited budget realize that after picking one of the five designs
submitted to them, they have just paid for four designs that they know
that they will be throwing away. I figured that in order to make it
affordable for those wanting top quality, custom designed logos I
could instead sell the designs one at a time for $250 each rather than
all five for a thousand dollars! Here's how it is done... You simply
fill out an order form describing what your preferences are and I
design a single logo for you based upon your specifications. If you
like the first design, then there is no more money to pay, you have
your finished, custom logo design and you just saved $750 by not
having to pay for the other four designs to choose from. If you like
the first design, but would like to make some minor changes you pay
only for the changes at $50 per hour (usually, my experience has been
one or two hours). If you want to try an entirely new design, then you
have the option to buy an additional design if you so choose. With
this method I have created hundreds of logos and my clients are happy
because they get great "Madison Avenue" quality custom logo
designs at a fraction of the "Madison Avenue" industry standard cost!
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